About GreaterMystic.com

Thank you for visiting and for your interest in GreaterMystic.com

Our Mission
To maintain the most valuable online destination serving consumers and businesses in the Greater Mystic region of Connecticut. Leverage our interactive marketing experience to engage online consumers, bring value to sponsor partners, and contribute in a meaningful way to the Greater Mystic community.

The Challenge
A majority of consumers now use the Internet as their primary information source for a wide variety of topics. This is especially true for real estate, automotive, employment, and other leading categories. In addition, many local merchants find it nearly impossible to be heard and seen 'above the noise' of the thousands (or millions) of other sites with similar offerings, but in far-away markets.

While many small-to-mid-sized organizations have invested in having a Web site, the truth is that many still lack a true understanding of how to effectively market themselves online. Even worse — many Web designers have created sites that are visually appealing to their clients, but fail to leverage the proper structure which will enable the site to be ranked highly on Google, Yahoo!, and MSN. According to Nielsen NetRatings, these three search engines account for more than 90% of online traffic flow. If consumers can't find your business using one of these search engines, you will lose market share.

The Solution
GreaterMystic.com was developed specifically to fill a void in the market — one which could address the challenges highlighted above. By using proven techniques for effective online marketing, this site will serve as a bridge between consumers and the organizations specifically serving the Greater Mystic region of Connecticut.

Our Team
GreaterMystic.com is the creation of Mattatuck Consulting, a Connecticut-based marketing consulting firm with a specialty emphasis on Internet marketing. For more than two decades, Mattatuck co-founder Dan Lynch has worked to develop breakthrough marketing strategies and business alliances for dozens of leading brands worldwide. Recognized for his work with companies including Microsoft, Eastman Kodak, Hallmark, The History Channel, The Statue of Liberty-Ellis Island Foundation, and others, Lynch leads a small team of professionals dedicated to using proven techniques on a local scale.

"As a small business owner myself, I understand just how critical it is to use cost-effective marketing techniques.", said Lynch. "The Internet is just one of several options for reaching potential customers, but it has forever changed the rules for those who seek a share of marketing budgets without being able to justify a reasonable return." When used creatively, the Internet can provide pinpoint targeting and can also ensure that consumers are connected with merchants at precisely the moment when their demand for goods and services needs to be fulfilled.

We're a small team and we hope you enjoy our site. If you have ideas for how we can make our service even better, please contact us to share your thoughts.